TRADUALITY — APPROVED BOILERPLATE COPY
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This file contains pre-approved copy blocks for marketing, PR, partner emails,
investor materials, and conference programs. Lift them whole, or stitch sentences
together — they all hold the line on positioning.

Last updated: May 2026


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TAGLINE
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Get closer to your people.


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ONE-LINE DESCRIPTION  (≈20 words)
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Traduality is the first multicultural member experience platform for credit
unions, built so employees can serve every member in their own language.


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ONE-PARAGRAPH DESCRIPTION  (≈70 words)
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Traduality is the first multicultural member experience platform for credit
unions and financial institutions. We make it possible for employees to
communicate with and serve non-English-speaking members across every
touchpoint — branches, contact center, marketing, and community outreach.
Our AI, Fire Lingo, powers in-branch tablets, contact-center calls, and
document translation, so credit unions can deliver consistent, culturally
responsive service in any language their members speak.


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LONG-FORM DESCRIPTION  (3 paragraphs, ≈220 words)
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Traduality is the first multicultural member experience platform for credit
unions. We make it possible for employees to communicate with and serve
non-English-speaking members across every touchpoint — branches, contact
center, back office, and community outreach. We are not a translation
company; we are a platform that enables relationship-building service in
any language a member speaks.

Our AI, Fire Lingo, powers a connected product line: Fire Lingo Face-to-Face
(in-branch tablet), Fire Lingo Contact Center (live agent-side support
across Genesys, Talkdesk, RingCentral, Avaya, Five9, NICE, AWS Connect,
and 8x8), Fire Lingo Cloud (any-format document workflow with human review),
and Fire Lingo Dashboard (the strategic layer above every Fire Lingo session).
We don't compete on translation accuracy — we compete on member experience:
natural voices that feel human, designed around credit-union workflows, and
customizable to the terminology each institution actually uses.

Traduality Language Solutions, Inc. is a Delaware C-Corp; Traduality CUSO,
LLC is a registered Credit Union Service Organization. Co-founded by Diego
Achio (CEO), Cynthia Herrera (CFO), and Matthew "strager" Glazar (CTO),
the company is headquartered in Bloomington, Indiana, with team members
in Mexico. We've raised $338K to date from Elevate Ventures, Gener8tor,
and Curql, and are currently fundraising a seed round.


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PRODUCT LINE — ONE-LINERS
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Fire Lingo  ........  The AI that powers the Traduality product line.

Fire Lingo Face-to-Face (FLF2F)
  In-branch tablet. Employee picks a language, presses and holds the
  on-screen button, and speaks. Designed to help employees build
  relationships — not to keep members staring at a screen.

Fire Lingo Contact Center (FLCC)
  Joins live calls when a member calls in speaking a different language.
  Simultaneous, conversational, agent-side. Integrates with Genesys,
  Talkdesk, RingCentral, Avaya, Five9, NICE, AWS Connect, and 8x8.

Fire Lingo Cloud (FLC)
  Employees upload any file type — documents, spreadsheets, decks, video,
  audio, Adobe — and receive a vetted, human-reviewed final file in the
  target language.

Fire Lingo Dashboard (FLD)
  Connected to every Fire Lingo product. Conversations per branch, by
  agent, by language. Topic trends. Member and employee feedback.
  Quarterly reports. The strategic layer above every Fire Lingo session.


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FOUNDERS
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Diego Achio — Co-founder and CEO. 16+ years of English–Spanish translation
experience; bachelor's in language science (translation and interpretation
focus) from Universidad Autónoma de Nuevo León. Based in Bloomington, IN.

Cynthia Herrera — Co-founder and CFO.

Matthew "strager" Glazar — Co-founder and CTO.

All three co-founders hold equal equity.


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LEGAL ENTITIES
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Traduality Language Solutions, Inc. — Delaware C-Corp
Traduality CUSO, LLC — Delaware LLC, registered as a Credit Union Service
                       Organization (CUSO)


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POSITIONING RULES — DO NOT VIOLATE
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USE THIS LANGUAGE:
  • "Multicultural member experience platform"
  • "Makes it possible for employees to communicate with non-English-
     speaking members"
  • "Culturally responsive member service"
  • "Member experience equity"
  • "Service consistency across every language"
  • "Community credibility"

NEVER SAY:
  • "Translation company / agency / service"
  • "Interpretation service"
  • "Translator," "interpreter," "translation tool," "interpreter app"
  • "Inclusion," "inclusivity," "DEI," "diversity"  (creates political
     friction with credit-union boards)
  • "Customers"  (credit unions have MEMBERS)
  • Water metaphors ("bubbling this back," "resurfacing," "floating")

OUR VISION:
  A United States where coming from a different culture or speaking a
  different language does not mean undergoing an inferior member experience.